Of all corporate activities, marketing has perhaps the most to gain from the application of AI. Adding Neuroscience by observing the brain activity of mirror neurons has created the term ‘Neuromarketing’.
Mirror neurons are activated when someone is performing a task, while at the same time, observing someone close by performing that same task.
They form a bridge between empathetic marketing strategies and consumer engagement. In shaping consumer behaviour, marketers can design campaigns that resonate with consumers on an emotional level.
However, some claims have yet to be substantiated by research. Their discovery represents just a small piece of a puzzle which might eventually lead to a comprehensive theory about brain functionality.MORE COMMENT