Forrester Research’s just released predictions report for AI, highlights what most have already observed: AI adoption has evolved from a nice-to-have trend to experiment with, to a must-do priority.
In 2023 AI adoption will “continue to expand and be more creative, trustworthy and optimized.” This will happen across almost all industry sectors.
AI-powered virtual assistants will engage with customers and employees. At the same time human-produced content creation will never be fast enough to address the need for personalized content.
Hence, many companies plan to invest in AI-supported digital content creation, for example to provide quick and easy summarization of complex textual topics.
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