Neuroscience applied to test Customer Acceptance

Posted by Peter Rudin on 17. May 2019 in News

One big question is how businesses, willing to go ahead with new opportunities, can uncover greater insights into their initiatives and then use these insights to move forward confidently.

Applied neuroscience is best described as the use of neuroscience tools to measure and understand human behavior.

Using high-resolution EEG headsets and eye trackers, an IKEA team tested potential customers to understand their reactions to a new business model offering solar panels that would enable customers to generate their own renewable energy.

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