Neuroscience and our understanding of Decision Making

Posted by Peter Rudin on 5. September 2016 in News

With his bestselling book ‘Thinking, Fast and Slow’, published in 2011, Nobel prize winner Daniel Kahneman set a landmark in  economic theory and the non-rational aspects of human behavior and decision making.

Paul Glimcher, a neuroscientist at New York University has been one of the driving forces in the still young field of Neuroeconomics.

In a new working-paper Glimcher and his co-authors Kenway Louie, also of NYU, and Ryan Webb of the University of Toronto argue that their neuroscience-based model outperforms standard economic theory at explaining how people behave when faced with lots of choices.

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