The Federal Trade Commission (FTC), the primary government agency in the U.S. in charge of protecting the privacy of one’s personal data, does this mainly through action against companies it deems to have engaged in “unfair or deceptive acts or practices.”
Edith Ramirez, Chairwoman of the FTC, states that protecting consumer privacy cannot become an afterthought as the technological landscape grows more complex:
“I think that consumers are very concerned, especially since we are hearing about major data breaches with increasing frequency. I think everyone understands that protection of personal information is vital. In my mind privacy is something that companies have to take into account in a very serious way”.
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