Look around you and ask what drives your product, media, and people choices. Unless you are a tech Luddite, algorithms are silently rearranging your life.
The conventional narrative is that algorithms will make faster and better decisions for all of us, leaving us with more time for family and leisure. But the reality isn’t so simple.
In this brave new world, many of our choices are in fact predestined, and all the seemingly small effects that algorithms have on our decisions add up to a transformative impact on our lives. While we might feel as if we are making our own choices, we’re often nudged or even tricked into making them.MORE